• Cookie data
• Facebook pixel data

How do you use the information we collect?

• We use your personal information to work out which of the pages on our website are most popular, helping us plan our strategy.
• We use your personal data to determine the success of our online marketing campaigns via Google Analytics, Google AdWords and Facebook Insights.

We also have a Facebook page. If you use this, please be aware that Facebook uses cookies to track visitors to our business page. These cookies are set even if you do not have a Facebook account. They will track your internet activities on and off Facebook. Despite the fact that only Facebook has access to the data from these cookies and not us, by creating and maintaining a Facebook business page, we are deemed responsible for the cookies being set. We have no way to prevent these cookies being used. We want to be as transparent as possible, so you are aware of the way your data is being used by Facebook.

Facebook privacy policies can be found here.
Santhem Residences’ Cookie Policy can be found here.

The lawful basis under which we process your data

The General Data Protection Regulation and Data Protection Act 2018 requires us to have a legal basis before we process information with others.

The Legal Basis for processing your personal data:

The legal basis for processing your personal data is legitimate interest. Processing is necessary for the purposes of planning our business strategy, which is a legitimate thing for us to do.

Marketing

We do not use your data for marketing purposes.

Information Sharing

Santhem Residences uses analytics partners to collect and analyse the data from cookies. We only transfer data outside of the EEA if it is to a country or organisation that is deemed by the EU to have adequate protection of data.

Individual Rights

Your Rights in relation to your Personal Information

• The right to be informed – covered by this Privacy Notice.
• The right of access – you have the right to make a Subject Access Request asking for information about, or copies of, the information we hold and the way it is used.
• The right to rectification – as soon as you become aware that some information is incorrect let the home manager know or inform the Data Protection Officer.
• The right to erasure – request the deletion or removal of personal information where there is no compelling reason for its continued processing; (it does not apply to health
• records).
• The right to restrict processing – you can request that we stop any processing if you do not wish information to be shared.
• The right to data portability – you can request the personal information provided by yourself, be exported into a universal format so it can be imported into another system.
• The right to object – to processing relating to marketing and profiling.
• The right not to be subject to automated decision-making including profiling.

Please note that not all of these rights apply in all circumstances. Further information on your data rights can be found in our Individual Rights (data privacy) policy. A copy of this policy is available on our website here.

The right to lodge a complaint with a supervisory authority

If you have contacted us but continue to have concerns about the use of your personal data, you can contact the Information Commissioner’s Office (ICO). The ICO is the UK’s independent body set up to uphold information rights.

The ICO can be contacted through their website: www.ico.org.uk, or via their helpline on 0303 123 1113.

Technical and operational security

Santhem Residences takes its duty to protect your personal information and confidentiality seriously and are required to do so by law. We will take all reasonable measures to ensure the confidentiality and security of personal data for which we are responsible, this includes precautions to prevent the loss, misuse or alteration of your personal information.

All team members receive regular data protection training, we encrypt all our mobile devices, such as laptops; PC’s and tablets and we have a Data and IT Security policy in place.

We have contracts with other suppliers, support services and information sharing agreements, where necessary. We have our own internal policies and procedures in place.

Santhem Residences uses computer systems and physical security to ensure that access to your personal information is only allowed on a need to know basis.
We have contracts with suppliers, support services and Information sharing agreement where necessary when we share with other care providers. We have our own internal policies and procedures in place.

We use computer systems and physical security to ensure that access to your personal information is only allowed on a need to know basis.

Retention of Personal Information

We retain your information for 2 years following the end of your last visit to our website.

Contacting us

If you have any comments or queries about this Privacy Notice, or wish you exercise your ‘individual rights’ please contact the Data Protection Officer:

• Email: DPO@hallmarkcarehomes.co.uk
• Address: Santhem Residences, Kingfisher House, Woodbrook Crescent, Radford Way, Billericay, Essex, CM12 0EQ
• Phone: 01277 655655